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A firepit on top of a hill
When the Mission Ends and the Reckoning Begins
THE CROSSROADS | THE RECKONING | THE RETURN

THE MISSION

You gave your strength to the job.

To the mission.

To the people who needed you.


This work exists for what came after—for what got lost in the doing. We work with corporate executives, veterans, and frontline responders, to make sense of the cost, to remember what still matters, and to build a legacy that holds all of it. The weight. The worth. The man behind it all.

YOU DON'T NEED FIXING

You’ve held the line. You’ve buried the weight. This isn’t therapy. It’s a place to put down what no one else saw you carry—and walk out remembering who you are.

THE COST

Silence kept you alive. So did grit. But they cost you something too.
It’s not just what you saw. It’s what you had to become to survive it.
Most never ask what that became.
This is the space to name it and decide what you're still willing to carry.

THE WORK

This isn’t therapy. This is reckoning.
We use tools like Internal Family Systems to track what’s been buried, broken, or left unnamed.
You don’t need fixing. You need congruence.
This is where burden becomes a blueprint.
We don't work with what happened to you.
We work with what you're building from it.

THE LEGACY

Your service left a mark — but so did the silence.
Rank. Time served. Sacrifice. They mattered.
But legacy isn't made by what broke you.
It's made by what you choose to carry forward.
This is how you decide what was sacred… what was survival… and what still belongs.

Suit and Tie

EXECUTIVE PROGRAM

For those who served, this program helps reckon with what was lost, who you became, and how to live forward with clarity and belonging.

Veteran Family

VETERAN PROGRAM

For those who served, this program helps reckon with what was lost, who you became, and how to live forward with clarity and belonging.

Healthcare Worker with Patient

HEALTHCARE TEAMS

For those who served, this program helps reckon with what was lost, who you became, and how to live forward with clarity and belonging.

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FIRST RESPONDERS

For those still on the front lines or finding their way off them—this program makes space to carry the weight differently and reclaim who you are beyond the role.

Chair on a dock in the snow

You’ve carried grief the way you were taught: privately.

Most of the men I work with don’t call it grief.
They just know something feels off.

They are emotionally flat, short-tempered, disconnected, and just done.

 

You don’t need inspiration.
You need space to sort out what you lost, what still matters, and how to live forward with clarity.

That’s the work.
It’s not therapy.
It’s not self-help.
It’s not a place to talk it to death.

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It’s where you come to understand what this weight has made of you — and what you want to do with that now.

CORPORATE CLIENTS INCLUDE

Logo for Extendicare
Logo for Scotiabank
Logo for Cogir Residences
Telus Health Logo
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"Well, that was not only fascinating, but deeply needed. I will remember this for a long time."

KW, Seattle

"In one call I learned more than I would have ever thought. I laughed, I cried and I transformed. This is truly a gift.

RW, Toronto

"I honestly don't know if I would still be working here if it wasn't for you. "

ED, Calgary

This work isn't for everyone.

But if you're still here, it probably is for you.

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We are honoured to be working from the traditional territories of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee, and the Wendat peoples. May the ancestors of these lands and the lands you are rooted in today, be honoured by all of those who feel their grief. May we hear their love song and respond in kind. May we honour their elderhood, their story, and their hearts. May we continue to nourish this land, continue to hear the stories and honour what was lost...

Grief Advocacy, Inc.™ is a registered trademark of Grief Advocacy™ . Copyright 2025. All rights reserved.

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